ValueFn Logo Effective Decision-Making

Want to make complex decisions in an optimal way?

Use ValueFn™ web application for your important decisions

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ValueFn™ gives you solid framework and online collaborative tools to optimize your business decision-making.

This mathematical model and method have been in use for the past 30 years at Fortune500 companies and government agencies to select and justify multimillion dollar projects. ValueFn™ brings it to your browser.

Use ValueFn™ to drive your investment asset allocation, vendor selection, project budgeting and any other decision process where there are multiple decision criteria and some are not 'quantifiable' (like human intuition)

  • Break a complex decision problem into fundamental factors
    • Develop new spectacular insights into your problem during the analysis
    • Communicate decision problem clearly to your team and stakeholders
  • Leverage your network of trusted specialist advisers
    • Draw on their expertise instantly - when you need it - wherever they are
    • Transfer their 'qualitative' views into quantitative scores
    • Accept direct input from quantitative models (spreadsheets etc.)
    • Track your advisers' historic performance
    • Easily calibrate the degree to which an individual adviser affects total decision outcome.
  • Organize disciplined, repeatable and controllable decision process
    • Evaluate each criteria exhaustively, ensure optimal result
    • Catch and eliminate hidden logical inconsistencies in your analysis
    • Let your distributed team collaborate and share resources online
    • ...or let them contribute opinions in private, to avoid 'peer pressure' and 'groupthink'.
  • Keep archive of each decision case, including your advisers' input
    • Analyse recommended choice of action. See what criteria affect the outcome the most.
    • Demonstrate your stakeholders that you have done your best, given available information at the time of the decision
    • Draw lessons on the past and improve your decision process

You can use ValueFn™ recommendations directly, or as an additional input into your own proprietary decision making process.


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ValueFunction™ automates distributed group collaboration around The Analytic Hierarchy Process (AHP), a structured technique for dealing with complex decisions.

Based on mathematics and human psychology, AHP was developed in the 1970s and has been extensively studied and refined since then. AHP is most useful where teams of people are working on complex problems, especially those with high stakes, involving human perceptions and judgments, whose resolutions have long-term repercussions.

AHP Articles & References
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See it in action

Active Investment Management